Princess Cruises Promotes Veteran Executive Carmen Roig to Senior VP of Sales

Princess Cruises has announced the promotion of Carmen Roig to Senior Vice President of Sales, strengthening her leadership role in driving consumer demand and reinforcing trade relationships.

Roig, who joined Princess in 2022 as Vice President of Sales, has overseen North America Trade Sales, Trade Marketing, Inside Sales and Service, along with International Sales across Europe and South America. During her tenure she has introduced new promotional platforms, created innovative programs and tools for travel advisors, and expanded earning opportunities across the trade.

“In just over three years at Princess, Carmen has built an exceptional team and been the driving force energizing our trade partnerships, advancing sales strategies, and empowering her team to take ownership of their relationships,” said Jim Berra, Princess Cruises Chief Commercial Officer. “Her promotion to senior vice president of sales is well deserved, and her passion for growing our brand and introducing more consumers to Princess is truly inspiring.”

Roig, a respected sales, marketing and community leader, brings more than four decades of experience in the cruise sector. Her career began at Carnival Cruise Line in 1981, and she has since held senior sales and marketing roles at Costa Cruises, Azamara Club Cruises and Crystal Cruises.

“I am honored to step into this expanded role and continue supporting our incredible travel advisor partners,” Roig said. “Together, we’ve built strong momentum, and I look forward to further elevating Princess Cruises’ presence in the marketplace by delivering innovative tools, greater earning opportunities, and unforgettable cruise experiences for our guests.”