Dominica Taps New CEO to Lead Push for 500,000 Annual Visitors  

The Discover Dominica Authority has named a new CEO to succeed longtime top executive Colin Piper, Caribbean Journal has learned. 

The island’s tourist board has tapped Marva Williams to the role, effective Aug. 1. 

Williams previously served as festivals and events manager at the DDA, working to promote and market major events and festivals on the island like Jazz ’n Creole.

She was most recently the marketing manager at Digicel in Dominica. 

“We are thrilled to welcome Marva Williams to the team. Her passion and innovative approach will be valuable assets to the Authority as we continue to elevate Dominica as an attractive destination for visitors,” said Dominica Tourism Minister Denise Charles-Pemberton. 

The goal, Charles-Pemberton, is to reach 500,000 annual stayover visitors by 2030 — along with 1 million cruise visitors. 

“I am excited to return to the Discover Dominica Authority in this new position and look forward to working with the team to develop our tourism sector further,” Williams said in a statement provided to Caribbean Journal. “I am eager to lead the tourism industry’s promotion, development, and regulation to drive socio-economic activity and create a wide range of opportunities for the wider population.”