white bay
A sandbar in the White Bay area off the southern coast of Exuma.
News

Travelers Are Flocking to The Bahamas Right Now

By: Dana Niland - November 6, 2023

Tourism in The Bahamas is stronger than it has ever been, officials said this week.  

In the first three quarters of 2023, The Bahamas welcomed more than 7.2 million visitors, equalling in nine months the total number of arrivals for all of 2019, putting the country on target to welcome more than 8 million visitors this year.

The Bahamas‘ Ministry of Tourism, Investments and Aviation confirmed that arrivals by air and sea, from January through the end of September 2023, totaled 7,209,165. 

“The overall goal of our efforts in tourism is to continually increase visitor arrival numbers to our destination, year after year,” said Deputy Prime Minister and Minister of Tourism Chester Cooper. “Our tourism performance in 2023 has been spectacular on two fronts. We have surpassed the tourism benchmark year of 2019 across all metrics, and our visitor arrival numbers are a resounding indication of a complete post-pandemic rebound.”

walking on the beach in nassau
The beach at Atlantis Paradise Island.

Of this record number of visitors, 1,332,752 came by air and 5,876,413 came by sea, as total arrivals are outpacing 2019 by 33 percent.

Cruise arrivals from the beginning of the year through September are up 61 percent over the corresponding period in 2022, and 45 percent ahead of 2019. 

Foreign air arrivals, which include stopovers and day visitors, are up 21 percent over the same period in 2022 and stopover visitors through September, are just shy of the total number of stopover visitors for the same period of 2019.

green turtle cay
The beach at the Bluff House on Green Turtle Cay in Abaco..

Hotel occupancy is up over 2019, with average daily room rates and room revenue significantly ahead of that year. 

The Bahamas also continues to see gains in the overall spend of visitors onshore.

Cooper said the result was a confluence of strategic planning and hotel and cruise operators’ continued confidence in the strength of The Bahamas brand. 

“We are now certain to have a record year for tourism arrivals, and it’s no fluke,” said Cooper. “We have some of the most attractive cruise destinations in the region, with the new Port of Nassau making waves on social media and throughout the travel sector.”

a view of the port and the harbor
The new-look Nassau Cruise Port.

“Nassau, Bimini, the Berry Islands, Half Moon Cay and other destinations have seen remarkable growth in cruise arrivals in the past two years, with more visitors coming off the ships and spending more time onshore,” he added. “This activity is being felt throughout the economy.”

Cooper pointed out that the metrics are also changing with stopover visitors. 

“We see that room rates are nearly 60 percent higher than they were in 2019, yet occupancy rates are higher and room nights sold continue to increase,” said Cooper. “This not only translates to higher revenue for all tourism stakeholders, but also speaks to the extraordinary demand that exists for our product. Importantly, we are seeing a healthy hold in repeat visitors from our main source markets, while witnessing major increases in new arrivals who are spreading the message about The Bahamas.”

bahamas small hotels
The beach at the Sands hotel in San Salvador.

Cooper said that the dedication of tourism stakeholders to providing new experiences and stellar service year in and year out has not only helped The Bahamas tourism industry recover to pre-pandemic levels, but is also pushing us toward gaining significantly more market share in the region.

“We must be incredibly intentional about tourism,” the Tourism Minister said. “The Ministry of Tourism and its partners spend a great deal of time and energy to better understand our customers. What we know is that with the projects underway in many of our islands, and the next few years of redevelopment of airport infrastructure across our islands, we will continue to grow our arrival numbers, barring any acts of God or global shocks.”

“This is the strongest tourism has ever been, and we only expect our performance to get stronger,” he said.

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