November is Caribbean Tourism Month, when the Caribbean Tourism Organization begins a monthlong push to focus on the region’s biggest economic driver. 

This year’s Caribbean Tourism Month Theme is “One Caribbean: Investing in Our People, Protecting Our Planet, Prosperity for All,” according to the Barbados-based organization. 

This year’s monthlong event “highlights the scenic beauty and diverse cultures of the Caribbean but also emphasizes the importance of sustainable development and investment in human capital,” according to the CTO. 

That will include a major social media campaign highlighting each of the CTO’s 25 member destinations, with a “window into the rich cultural tapestry and the majestic natural environments of CTO members.”

“This year’s theme, ‘One Caribbean: Investing in Our People, Protecting Our Planet, Prosperity for All’, reflects our deep-rooted commitment to fostering an environment that nurtures our people’s gifts, talents and abilities, safeguards our natural resources, and promotes sustainable prosperity as a goal for every man, woman and child,” said Dona Regis-Prosper, CEO and Secretary General of the Caribbean Tourism Organization. ““We believe that the path to sustainable tourism and inclusive growth lies through concerted efforts in these critical areas.”