Negril, Jamaica The cliffs, the sand, the beach shacks, the vibe. There’s still nothing quite like Negril, Jamaica’s most famous beach town and a marvelous marriage of vibrance and serenity. Whether you’re in the heart of always-hopping Seven Mile Beach or spending your days at one of the town’s cliffside oases, you will find an energetic, dynamic, authentic place that instantly calls to your soul. A must: evening cocktails on the beach at Miss Lily’s followed by dinner at the Rockhouse’s Pushcart restaurant.