Saint Lucia has a new top tourism executive, Caribbean Journal has learned. 

The Saint Lucia Tourism Authority has named Lorine Charles-St Jules as its new chief executive officer. 

“I consider it a distinct honor and a privilege to have been afforded the opportunity to contribute my professional experiences, resources, and networks, in joining the esteemed leadership team at the Saint Lucia Tourism Authority,” Charles-St Jules said in a statement. “I aim to leverage the valuable expertise, insights, and connections attained through my various private and public sector roles in our key tourism source markets, for the benefit of Saint Lucia as a tourism destination and a nation. This appointment brings me an added layer of personal fulfillment as it provides an avenue for me to continue to give back in a significant way to my homeland through our lifeblood industry of tourism.”

Charles-St Jules is a longtime veteran of the tourism industry, having served most recently as USA Account Manager for the Anguilla Tourist Board. 

She has also been the CEO of marketing agency PEAEYE7 Marketing International for five years. 

“It is with great pleasure that we welcome Mrs. Charles-St. Jules to the organization and we are in no doubt that her track record as a tourism professional will lead brand Saint Lucia along a sustained growth trajectory,” said Thaddeus M. Antoine, Chairman of the Board of the Saint Lucia Tourism Authority. “Her diverse experience in tourism marketing, sales and strategy will contribute greatly to our mission.”