Best Western is in the midst of a major expansion in the Caribbean, and now it’s added two more hotels in the region.  

The company has debuted a pair of Best Western Signature Collection hotels in Aruba and Curacao, its first in the Dutch Caribbean. 

They’re also the Caribbean’s first BW Signature Collection hotels, a brand featuring experiential properties with their own authentic personality.

The first is the new Aruba’s Life Vacation Residences, a BW Signature Collection in Noord, Aruba. The condo-style hotel features fully-equipped accommodations, including a living space, bedrooms and kitchens with full-sized appliances. 

It’s set in Noord, a short drive to both Palm Beach and Eagle Beach, close to restaurants, shopping, golf and other cultural attractions. 

“We’re proud to represent this beautiful property that welcomes guests to ‘experience Aruba like our residents do’ in our growing presence of Best Western brand family hotels in the Caribbean,” said Bill Clegg, regional director of development for Best Western Hotels & Resorts. 

The Best Western Signature Collection brand is ideal for this hotel, allowing it to maintain its own culture, identity, and hyper-local sense of place, while benefiting from all of Best Western’s representation and support resources.”

Amenities at the Aruba hotel include a 25-meter lap pool that’s connected to a kids’ pool, a pair of beach tennis courts, a barbecue area, a bistro and bar and the “comforts and convenience of home,” the company says. 

“Aruba’s Life Vacation Residences is managed by Dushi Tera Resort & Condo Management LLC, and we are proud to be affiliated with Best Western Hotels and Resort as the island’s first BW Signature Collection by Best Western, and to be able to offer our guests all the benefits of Best Western Rewards,” said Willie Chin, president and managing director of Dushi Tera. “We are always looking to optimize performance and value of our hotels, plus the recuperating strong leisure demand in Aruba coupled with the brand will represent an outstanding growth opportunity for Aruba’s Life Vacation Residences in 2022 and beyond.”

In Curacao, Best Western has unveiled the Brion City Hotel, a Best Western Signature Collection Hotel, in the heart of the island’s historic capital, Willemstad. 

The fully-renovated, 72-room hotel is a chic, boutique-style property with 29 newly-built rooms. 

It’s located at the base of the Queen Emma Bridge in the most famous square on the island. 

Rooms have harbor views, with modern accommodations, upscale complimentary breakfast, high-speed, free Wi-Fi and free parking. 

“The quality of Brion City Hotel is not by accident or chance,” says Nathalie Fahria, co-owner along with her partner Akash Soemeer. “It is the result of an intelligent effort, by all parties involved, in refurbishing and renovating the hotel in order to accommodate the needs of all potential guests. Brion City Hotel becoming a member of the Best Western Signature Collection adds additional quality to the guest experience.”

Both hotels are included in the company’s Best Western Rewards program. 

“More than 50 million members of our loyalty program, Best Western Rewards, are constantly seeking enjoyable and authentic stay experiences,” Clegg said. “These hotels add two more exciting destinations for them to enjoy.” 

For more, visit Best Western Caribbean.