Best New Rhum Agricole of 2019: La Favorite Privilege pour Lulu, Martinique Set on the outskirts of Fort-de-France, there’s just something magical about the raw, visceral La Favorite distillery. And La Favorite continues to put out magnificent expressions, from cane-specific whites to an increasingly impressive range of rare and small-batch bottlings. Lately, the brand has been putting out releases to honor specific figures in its history, and the “Lulu” celebvrates Lucienne Dormoy, the mother of the owners of the distilery, with a spectacular blend of rums aged between 10 and 20 years in oak barrels.