Preferred Hotels and Resorts has added three new properties to its portfolio in Mexico.

Preferred, the largest independent hotel brand in the world, has added the Marival Distinct Luxury Residences in Nuevo Vallarta, the Marival Armony Luxury Resort in Punta de Mita and the Live Aqua Urban Resort in San Miguel de Allende.

“Mexico is one of the most diverse and vibrant destinations within Preferred Hotels & Resorts’ global portfolio,” said Lindsey Ueberroth, CEO of Preferred Hotels & Resorts. “Since welcoming our first Mexican hotel in 1999, we have enjoyed the consistent development of an exemplary portfolio of properties across the country, creating brand presence in popular leisure destinations and key business cities alike. We are thrilled to celebrate both our 20th anniversary and 70th hotel milestones in Mexico this year and will continue to demonstrate our commitment to the country by partnering with its premiere independent hotels and regional groups.”

Mexico is the second-largest hotel market for Preferred.

“With the dissolution of the Tourism Promotion Council of Mexico, and subsequent closure of Visit Mexico’s international tourism offices, independent hotels in the country are feeling increased pressure to compete in the global marketplace,” said Antonio Vera, Regional Director of Mexico for Preferred Hotels & Resorts.

The Marival Residences will join the Preferred Residences category. The Marival Armony will join the company’s Lifestyle Collection, while the Live Aqua Urban Resort in San Miguel de Allende will join Preferred’s “Legend Collection.”

— CJ