For Elite Island Resorts, a Focus on Travel Agents

By the Caribbean Journal staff

One of the Caribbean’s leading resort brands has launched a major new push aimed at travel agents.

Elite Island Resorts, which operates resorts around the Caribbean from Antigua to Barbados, has unveiled a new initiative focused on rewards and incentives for travel advisors.

“Elite’s travel agent business is up over 100% since we launched our ‘We Love Travel Agents’ campaign in early 2018,” said Sherrie Ault, Director of Sales at Elite Island Resorts. “Travel agents are an integral part of the Caribbean hospitality business, and we wanted to thank them for their support by rolling out one of the best incentive and reward programs in the industry,” she explained.

The program’s tenets range from a 20 percent commission on summer bookings to free nights for agents for every seven nights booked.

“Elite Island Resorts is committed to supporting travel agents who provide us with direct bookings,” Ault said. “We sincerely appreciate all the agents do—not just for the resorts—but also for the island destinations where the resorts are located.”

The news comes as Elite is expanding again in the Caribbean, with the highly anticipated launch of the new Hammock Cove Resort and Spa slated to debut in Antigua later this year.

— CJ