By the Caribbean Journal staff

Historic charm, world-class golf and, yes, quite a few terrific spas.

And now the Atlantic island of Bermuda is upping its wellness game, with the launch of its first-ever Spa Month in February.

The new initiative by the Bermuda Tourism Authority is a push to get more travelers to visit the island, particularly in the winter months.

The hook? Around half off spa treatments, from hot stone massages to aloe vera body wraps to hydrating treatments, all for around $99.

“Spa Month is another opportunity to encourage visitors to escape to Bermuda during the winter months,” said Victoria Isley, chief sales and marketing officer for the Bermuda Tourism Authority. “While frigid temperatures are gripping the East Coast of the United States, we are appealing to potential visitors in our feeder markets with value messaging and an invitation to escape out here.”

Participating properties include Exhale at The Hamilton Princess Hotel & Beach Club, Newstead’s Three Graces Day Spa, Sense at Rosewood Bermuda, Siam Thai Massage and Herbal Spa, The Spa at The Loren, Ocean Spa at Cambridge Beaches and Willow Stream Spa at the Fairmont Southampton.

— CJ