Sbe Names New SVP as It Ramps Up Expansion

By Dana Niland
CJ Contributor

Lifestyle hospitality company sbe has announced the appointment of Alvaro Valeriani as its Global Senior Vice President of sales and marketing.

Sbe’s portfolio includes the SLS brand, which recently debuted in Nassau.

As SVP of Sales and Marketing, Valeriani will oversee all sales and marketing operations for the company’s worldwide portfolio.

“We are excited that Alvaro is joining us in this crucial role,” said sbe CEO and Founder Sam Nazarian. “We’re on a journey of expansion across our hotel and restaurant brands and his twenty years’ experience in the hospitality sector working at some of the biggest hotel groups in the world will help us continue this trend and keep our portfolio of brands at the forefront of the hospitality world.”

Valeriani joins sbe as it is undergoing a period of rapid expansion, with plans to more than double its hotel portfolio to 50 hotels and residences by 2021. That includes a new property planned in Cancun in the Mexican Caribbean.

“I am thrilled to be joining sbe at this hugely exciting time,” said Valeriani. “As we build on the foundation Sam has built over the past sixteen years, I look forward to working with the talented team at sbe to secure further opportunities for the expansion of our iconic brands.”

Prior to joining sbe, Valeriani was responsible for the sales and marketing operation of full service Hyatt hotels and resorts in Latin America and the Caribbean.