By the Caribbean Journal staff
The transformed Appleton Estate has reopened for visitors after a $7.2 million renovation and rebranding project.
The new Joy Spence Appleton Estate Rum Experience in Siloah, Jamaica, is the brainchild of parent company Gruppo Campari.
It’s named after the rum’s legendary master blender, Joy Spence.
Already the biggest attraction on the south coast of Jamaica, the rebranded experience aims to welcome more than 200,000 visitors each year.
In a statement, Jamaica Tourism Minister Edmund Bartlett thanked the company “for your vision and belief in Jamaica.”
“Attractions like the Appleton Estate Rum Experience contribute significantly to our efforts to develop Jamaica into a gastronomy centre of excellence, as visitors are taken on a journey through the history of rum and view first-hand the development of the spirits from cane to cup,” he said.