caribbean cruise port wi-fi
Antigua is one of the Eastern Caribbean's fastest-growing cruise destinations.
News

Antigua and Barbuda Seeing Growth in UK Bookings

By: Caribbean Journal Staff - August 31, 2017

By Dana Niland
CJ Contributor

U.K. luxury tour operators have reported growth in revenue in revenue following the Antigua and Barbuda Tourism Authority’s recent marketing campaign.

Luxury tour operator, the Inspiring Travel Company has reported an increase in Antigua bookings this year, with revenue up three percent year on year, despite an overall drop in room nights.

“‘Forward bookings for 2018 to Antigua & Barbuda are a real success story for us, with our room nights up 98 percent and our revenue up 123 percent as of August 1,” said Helen Tabois, Senior Product and Marketing Manager at ITC Travel Group.

“We’re trading strongly for the Caribbean overall, up 25 percent, but it’s clear that Antigua & Barbuda is leading the way,” she added. “This increase in both volume of business and revenue has been driven by our focus on just a handful of hotels at the luxury end of the market.’

“The idea behind the campaign in June 2017 was to increase awareness of the destination beyond the beach, proactively push last minute summer and autumn sales to Antigua as well as bookings for 2018,” said Jean-Marc Flambert, Vice-President of Sales and Marketing – U.K. and Europe.

“We are delighted to see that tour operators are reporting not only strong bookings, but increased revenue,” Flambert said. “It showcases the strength of brand marketing and how despite the economic challenges in the U.K., there is an appetite for exclusive destinations like Antigua and Barbuda. We look forward to continuing to support our tour operator partners by engaging with the U.K. consumer.”

Popular Posts cape santa maria

The Best Caribbean Beach Resort You’ve Never Heard of 

There’s a boat just offshore called “Escape.”  It’s bobbing in some of the most brilliant, dynamic turquoise water I’ve ever seen, a few meters from a stretch of sand so bright and so white you have to squint to look […]


Marriott Is Opening Its New St Regis Resort In Aruba 

aruba st regis inside the restaurant with chairs

It was more than a decade ago that Marriott opened its first-ever Ritz-Carlton resort in the Dutch Caribbean: the Ritz-Carlton, Aruba, which at the time was the island’s first true five-star resort.  Fast forward to 2024, and Marriott is set […]


From All-Inclusive Resorts to Beaches, Travelers Are Falling in Love With Antigua and Barbuda

antigua barbuda frontier airlines the peninsula with sand

The plunge-pool villas at Hammock Cove. The historic streets of Nelson’s Dockyard. Pool days at Sheer Rocks. Unforgettable honeymoons. Vibrant meals of pepperpot and fungee. Beach bar hopping on the south coast. Endless serenity in Barbuda.  Travelers keep flocking to […]


Related Posts aruba st regis inside the restaurant with chairs

Marriott Is Opening Its New St Regis Resort In Aruba 

It was more than a decade ago that Marriott opened its first-ever Ritz-Carlton resort in the Dutch Caribbean: the Ritz-Carlton, Aruba, which at the time was the island’s first true five-star resort.  Fast forward to 2024, and Marriott is set […]


A New Luxury Resort Is Coming to the Best Beach in Saint Lucia 

saint lucia sapphire sands with pool

Saint Lucia is famous for its Pitons, its rainforests, its chocolate and its romance. But when it comes to the island’s best beaches, one stretch of sand reigns supreme: Reduit.  Plainly, the gold-and-white sands on Saint Lucia’s northwestern coast form […]


Sun Country Is Adding More Nonstop Flights to Punta Cana, Dominican Republic

best all-inclusive resorts in the caribbean

Low-cost carrier Sun Country Airlines is adding a new nonstop route to the Dominican Republic’s tourism capital, Punta Cana, Caribbean Journal has learned.  Beginning this winter, Sun Country will run a new nonstop flight between Milwaukee’s Mitchell International airport and […]


SUBSCRIBE!

Sign up for Caribbean Journal's free newsletter for a daily dose of beaches, hotels, rum and the best Caribbean travel information on the net.


No. Thank You