Cancun’s skyline is changing with the major revamp of the Temptation Cancun “playground for grown ups,” undertaken with the help of world-famous designer Karim Rashind. The resort reopens Aug. 15 as Cancun’s sexiest adults-only property, with a striking, ultra-modern new look. To learn more about the changes to the resort and the expansion of the brand, Caribbean Journal talked to Mario Cruz, Concept & Product Development Manager. Here’s what he had to say.

Talk about the revamp of Temptation.

The iconic Temptation Cancun Resort reopens this week after a spectacular multimillion-dollar complete rebuild. The design makeover began on September 2016, when the hotel was fully demolished except for its side wings. The revamp was led by world-renowned designer Karim Rashid and includes a seven-story multicolor façade, 430 newly designed rooms and suites, as well as a state-of-the art spa and fitness center, its very own sexy pool, and five bars. The new Temptation will also boast eight new restaurants showcasing 15 different cuisines, including its signature aphrodisiac restaurant for couples “SHE.” Temptation has also partnered with Moet & Chandon to serve champagne at the property’s riveting nightclub BASH, as well as in other areas of the resort.

What is the concept behind the transformation?

The newly-renovated property will refine and elevate the original concept by enhancing the guest experience with the highest international hotel standards and a ground-breaking design. The new look will showcase everything Temptation stands for – excitement, fun, passion and innovation.

What’s been the biggest challenge with the project?

The biggest challenge has been integrating the curved designs of our new Temptation’s structure, as well as testing building materials to make sure they’re able to adapt successfully to Cancun’s tropical climate. The length of the renovation was relatively short (less than 11 months) – with alternating shifts and a pool of 1,500 employees, there were always workers on site, allowing the renovation to be completed in record time.

What makes you most excited about the relaunch?

I’m excited to welcome past and new guests to an upgraded version of Temptation. I’m also looking forward to the resort’s grand opening launch party on October 16th in conjunction with Cancun Travel Mart’s opening ceremony. The staff is also very excited and looking forward to welcoming guests once again and showing them everything that’s new.

What kind of role did Karim Rashid play?

Karim has played an integral part in our renovation project. The sensual minimalism design he applied for Temptation has been crucial for the creation of a real “Playground for Grown-Ups.” Karim was highly involved in the planning and execution stages for this project. We are also very interested in attracting people who’ve never been to Cancun before, and with Karim Rashid’s international presence, we are confident we will be able to achieve this.

Karim Rashid.

What was it like working with Karim?

Working with Karim was a learning experience in many ways. His global vision in conjunction with our vast experience in the hospitality sector was the perfect match and just what we were looking for. It was truly a pleasure working with him and I think the overall result demonstrates that as well.

What’s the vision for the revamped Temptation?

We are certain this new exciting stage will help us continue to establish ourselves as the leaders of the adult travel industry worldwide. Our main target market for the revamped Temptation are guests between 30 to 50 years old. Temptation will become a must-visit vacation spot for everyone: friends, couples and singles alike who love to party in a free-spirited atmosphere.

The expansion of Temptation to Punta Cana was recently announced – can you talk more about that?

Temptation will expand its international portfolio in 2019 with a new resort in Punta Cana, Dominican Republic. The new property will become Temptation’s first property outside of Mexico and this expansion is the beginning of a global growth plan to bring the brand and its mission to new audiences. Temptation Punta Cana will feature 400 guestrooms and suites and will be set on 62 acres of landscaped grounds.

What’s next for the company in the next few years?

We plan to continue growing our Temptation and Desire brands, as well as continue expanding our adult-only cruise offerings for both couples and singles alike.