News

Air France Is Launching a New Millennial-Focused Airline: Joon

By: Caribbean Journal Staff - July 31, 2017 - 1:16 pm

Air France is launching a new airline.

The company plans to debut “Joon,” aimed at young working millennial travelers, this fall with medium-haul flights out of Paris Charles de Gaulle.

That will be followed by the launch of long-haul flights in the summer of 2018.

Joon will not be a low-cost airline, however, offering products and services “that reflect those of Air France,” the company explained.

“Joon is a lifestyle brand and a state of mind,” the company said in a release. “Short, punchy and international, the name Joon is designed to address a worldwide audience.”

“We started with our target customer segment, the millennials, to create this new brand that means something to them. Our brief was simple: to find a name to illustrate a positive state of mind,” said Caroline Fontaine, VP Brand at Air France. “This generation has inspired us a lot: epicurean and connected, they are opportunistic in a positive sense of the word as they know how to enjoy every moment and are in search of quality experiences that they want to share with others.  Joon is a brand that carries these values.”

The new airline will be joined by Jean-Michel Mathieu, who will serve as Joon CEO.

“The creation of a new airline is a historic moment in many ways. Joon is another step in the deployment of the Trust Together strategic project. Its creation will improve the pro tability of the Air France Group, enabling it to reduce its costs and ensure the sustainability of its business model. Jean-Michel Mathieu, who has taken part in the development of this new airline since the start, today becomes its CEO. With all the Group’s teams, we are concentrating our energy on the successful launch of Joon,” said Franck Terner, CEO of Air France.

Popular Posts antigua long bay

25 Perfect Caribbean Beaches to Add to Your Summer Bucket List

There’s nothing like a Caribbean beach in summer. The crowds thin out, the winds relax, and the islands start breathing in a different way. The beaches you thought you knew feel new again— stretches of sand once packed with winter […]


Royal Caribbean’s New Cruise Ship Has a Rooftop Bar, a Waterpark and the Largest Pool at Sea

star of the seas

You step into a glass dome floating high above the ocean. To your right, divers plunge from platforms. Above, aerialists twist through light. Somewhere behind you, a DJ is spinning beside a suspended infinity pool. This isn’t a dream — […]


The 15 Best Hotels in Trinidad and Tobago, From Hidden Eco-Retreats to Luxury Towers

trinidad and tobago hotels where to stay

From Port of Spain to Tobago’s quiet coasts, these are the places to check in now No two Caribbean islands are quite like Trinidad and Tobago—and no two hotels here feel the same. This is a destination of contrast: Carnival […]


Related Posts guadeloupe travelers

JetBlue’s Guadeloupe Flights Are Back

JetBlue is back in the Guadeloupe Islands.  The New York City-based carrier has officially relaunched service from New York’s John F. Kennedy International Airport to Pointe-a-Pitre, Guadeloupe, Caribbean Journal has confirmed.  The airline is operating three nonstop flights per week, […]


Air France's New Miami-Guadeloupe Flights

air france guadeloupe miami

There’s a new way to get from Miami to the heart of the French Caribbean.  Air France has launched a new nonstop route between Miami International Airport and Pointe-a-Pitre, Guadeloupe.  The nonstop flights, which take about three and a half […]


Air France Relaunches Miami-Guadeloupe Flights

guadeloupe air france miami

Air France has relaunched nonstop service between Miami and Guadeloupe, Caribbean Journal has learned. The carrier is now running two nonstop flights each week, with service on Tuesdays and Fridays.  The flight takes about 3.5 hours, according to Air France.  […]