News

Hyatt Centric Barbados Targets 2019 Debut

By: Caribbean Journal Staff - February 17, 2017

Hyatt Centric will debut in Barbados in 2019, according to Hyatt Hotels Corporation.

The new Barbados property is part of a wider expansion for the sub-brand that will see the Hyatt Centric portfolio double globally by the end of 2019.

It will be designed by international firm SB Architects, with interiors by DAS Concepts.

“Since its launch in 2015, the Hyatt Centric brand has proven to be one of our fastest-growing lifestyle brands,” said Steve Haggerty, global head of capital strategy and franchising for Hyatt. “Our aggressive expansion plans for the brand were born out of a need to increase our brand presence where our guests travel most, and the hotels in the Hyatt Centric brand pipeline will allow us to meet that need and further connect with millennial-minded guests in the upper-upscale lifestyle segment.”

Hyatt Centric currently has 14 properties; the Barbados hotel, located on the island’s Carlisle Bay, will be the company’s first in the Caribbean.

The brand offers Hyatt’s smaller, “boutique” style, typically urban hotels.

“We know our Hyatt Centric guests are eager to explore the world’s best destinations and be in the middle of the action,” said Sandra Cordova Micek, senior vice president, global brands for Hyatt. “Each of these new hotels will deliver on that desire, serving as launch pads for exploration in cities around the world.”

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