Hotels in the region have announced creative new positions in all kinds of fields in recent years, from wellness concierges to rum sommeliers.

Now, Sugar Beach, a Viceroy Resort has announced its newest hire: a vibe manager.

The St Lucia property has appointed Yasa Sereno as its new vibe manager, or, as it describes, “the person who creates the overall feel of a resort.”

Sereno works with the hotel’s team on all creative levels, “from setting the perfect mood for a romantic dinner at the Bayside Restaurant, to curating the perfect playlist at the pool,” the property says.

— CJ Staff