The Grenada Tourism Authority has named Miami-based PR agency Cheryl Andrews Marketing Communications to manage its communications and media strategy and social media strategy in North America and the Caribbean.

CAMC officially began managing the destination’s efforts in the U.S., Canada and the Caribbean at the beginning of the month.

“We are very pleased and delighted to now have public relations representation in the USA, Canada, and the Caribbean after many years. CAMC has years of industry knowledge and PR experience and emerged as the best agency after an intensive process to deliver the quality marketing support that the GTA wants,” said Rodney George, Chairman of the Grenada Tourism Authority. “Grenada, Carriacou & Petite Martinique cater to the discerning traveller looking for serene escapes and soft adventures off-the-beaten path, so strategic, targeted outreach is important to us.”

CAMC will help push the island’s recently developed “Pure Grenada” brand.

“We’ve been representing island destinations in the Caribbean for 30 years and are confident that we can connect Grenada with media and travelers in a way that will drive business for the island and its stakeholders, said Cheryl Andrews, CAMC president. “We love Grenada and can’t wait to inspire travelers to visit the island.”

— Caribbean Journal Staff