“Social-impact” brand adds another executive

By Dana Niland
CJ Contributor

Fathom, Carnival Cruise Line’s new “social-impact” cruise brand, has appointed cruise industry veteran Michelle Sutter as a senior sales leader.

Sutter will take on responsibilities of marketing and business development supporting sales of fathom [sic].

“Michelle is a results oriented leader and business partner who successfully cultivates and expands authentic, meaningful relationships,” said Tara Russell, president of Fathom and global impact lead for Carnival Corporation. “She is committed to collaborating with travel professional partners to help them grow their businesses by successfully marketing and selling more unique products and services.

Sutter joins Fathom from Holland America Line and Seabourn, where, as business development manager, she increased travel professional sales and market share for the company and regularly exceeded targeted revenue objectives, the company said.

Carnival announced earlier this month that fathom would be planning cruises to Cuba.