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Barbados Tourism Just Partnered With the PGA Tour 

By: Caribbean Journal Staff - January 30, 2024

Barbados is home to one of the most impressive golf offerings in the Caribbean: seven world-class tracks, including the recently-transformed Apes Hill.

Now, the island is looking to ramp-up its position in the golf world with a new partnership with the PGA Tour. 

The two sides have formalized a multi-year marketing partnership that makes Barbados an official tourism sponsor of the tour and the PGA Tour Champions. 

“We are pleased to welcome Barbados Tourism into our PGA TOUR family as an Official Marketing Partner and introduce our players and fans to this country’s rich culture,” said Brian Oliver, the PGA TOUR’s executive vice president, Corporate Partnerships. “Some of the best golf courses in the Caribbean call Barbados home, and we look forward to showcasing the island as a premier tourist destination to our fanbase.”

The island is home to seven world-class courses, including Westmoreland, Apes Hill, Barbados Golf Club, Rockley Golf Club, Sandy Lane Old Nine, Sandy Lane Country Club and Sandy Lane Green Monkey Golf Course.

These golf courses will be at the center of BTMI’s marketing efforts at various PGA Tour events.

“We are proud to be the first island within the Eastern Caribbean to have this type of partnership with the PGA TOUR brand,” said Shelly Williams, Chair of Barbados Tourism Marketing. “This collaboration marks a significant milestone in our ongoing efforts to show the world that Barbados is a prime luxury sporting destination. I am confident that this high-level partnership will align the destination’s profile with global fans and sports enthusiasts through the prestigious platform of professional golf.”

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