Anguilla’s Zemi Beach House, one of the island’s top luxury resorts, has named a new director of sales and marketing.

The LXR Hotels and Resorts property has tapped Frank Pierce for the role. 

It’s a return for Pierce, who had previously served as the resort’s director of sales and marketing from 2016 to 2020. 

Pierce, a longtime veteran of Caribbean hospitality marketing, had been serving most recently as director of sales at the Fairmont Royal Pavilion resort in Barbados. 

“We are delighted to welcome Frank back to the Zemi family,” said Paulo Paias, General Manager of Zemi Beach House. “We are confident that Frank’s extensive experience in the luxury travel realm, the Caribbean, and his existing time at Zemi will bring fresh, new ideas to his strategic sales approach and resort operations.”  

For more, visit Zemi Beach House.