Delta Vacations: Jamaica Leading Caribbean Growth
As Jamaica’s tourism sector continues its recovery, the island has been dubbed the number one Caribbean destination for Delta Vacations in terms of growth.
The announcement, which follows the island’s double-digit growth in terms of demand, was shared during a high-level meeting with Jamaica’s Minister of Tourism, Edmund Bartlett, and senior executives of Delta Airlines this week.
“Jamaica’s tourism products and offerings continue to be top of mind for consumers of our major airline partners like Delta,” said Bartlett. “Coming out of the pandemic, we have seen the demand for Jamaica grow as people search for the real and authentic experiences that we have to offer. It is truly gratifying to see that this growth is evident amongst our key tourism partners and will allow for further discussions for additional seats and routes.”
The meeting with Delta Airlines’ senior executives forms part of an overarching marketing blitz led by Minister Bartlett and his team, with a series of tourism engagements in the United States, the country’s largest source market for visitors.
Atlanta is one of the major cities from which Jamaica welcomes a large influx of American visitors.
Data from Delta Airlines has also indicated that seats to Jamaica are up ten percent for the upcoming summer period, which will add to the very favorable projections that it will be the best summer on record for the destination.
Bartlett, with his team of Senior Tourism officials, have also engaged with other critical stakeholders in New York and Miami to ensure the sector leverages the island’s strong predictions for summer.
“Our discussions with the Delta team also explored the possibility of multi-destination experiences through Delta’s long-haul routes that coincide with our target for emerging markets like India and Africa,” Bartlett said. “We are looking at visitors from countries opting to make Jamaica a destination spot through these routes.”