The peak tourist season is now underway in Jamaica, and the country’s tourism officials are expressing “cautious optimism” that the industry will continue to experience a recovery. 

More than 4,000 passengers arrived in Jamaica on Dec. 12, the highest daily arrival count since the country reopened its borders on June 15. 

That included the resumption of British Airways’ service from London Gatwick to Montego Bay over the weekend, a route that will operate twice weekly through April 2021. 

“We are happy to welcome the return of British Airways to Montego Bay for the winter season, adding to their current service to Kingston,” said Donovan White, Jamaica’s Director of Tourism. “The increased capacity, in addition to our series of travel agent familiarization tours, will serve to boost our arrivals and demonstrate an increased interest in Jamaica. We hope these increasing numbers are an indication of the trend going forward as we continue our robust marketing and promotion efforts.”

Last month, Jamaica reported more than 65,000 visitors, up from 58,000 in October. 

Since reopening for tourism, Jamaica has reported 308,864 visitors to the island. 

For more on Jamaica’s travel protocols see here. 

— CJ