Blue Diamond Resorts has named a new senior vice president for sales, marketing and distribution. 

The fast-growing resort management company has tapped Jürgen Stütz to the role, in which he will be “positioned to generate maximum revenue for Blue Diamond Resorts by growing digital sales, implementing distribution from Latin America and streamlining all sales, revenue and marketing efforts across Blue Diamond’s vast portfolio,” according a statement from the company 

“Jürgen’s consistent and effective leadership demonstrates his ability to drive meaningful growth in sales, occupancy and distribution, all key to leading our organization through the next phase of growth,” said Jordi Pelfort, President of Hotels and Resorts at parent company Sunwing Travel Group. “His robust experience coupled with his deep knowledge of the global hospitality space is well-aligned with Blue Diamond’s strong momentum.” 

Stütz comes to the company after having served most recently as chief commercial officer at Decameron Hotels and Resorts, where he oversaw a team of 730 members. 

Blue Diamond Resorts has a portfolio of 47 properties across 10 different countries under brands like Royalton and Memories, among others, focused in the Caribbean.

— CJ