marriott caribbean elegant
The Colony Club in Barbados, part of Elegant Hotels' portfolio.
News

Marriott Buying Barbados’ Elegant Hotels to Fuel All-Inclusive Expansion

By: Alexander Britell - October 18, 2019

Marriott International is buying a major hotel group in Barbados. 

The world’s largest hotel company has reached an agreement to buy Barbados’ Elegant Hotels Group. 

Elegant Hotels owns and operates a total of seven hotel properties in Barbados, with a total of 588 rooms across the seven properties. 

The company also owns the popular Daphne’s restaurant in Barbados.

Six of those seven properties are on Barbados’ tony Platinum Coast. The seventh is Turtle Beach, set on Barbados’ south coast.

“There is a strong and growing consumer demand for premium and luxury properties in the all-inclusive category,” said Arne Sorenson, President and Chief Executive Officer, Marriott International, in a statement. “The addition of the Elegant portfolio will help us further jumpstart our expansion in the all-inclusive space, while providing more choices on the breathtaking island of Barbados for our 133 million Marriott Bonvoy members.”

treasure
Treasure Beach in Barbados.

Indeed, Marriott earlier this year announced a high-profile entry into the increasingly popular — and competitive – all-inclusive sector

That push will begin with $800 million invested across five all-inclusive resorts, beginning with a Punta Cana all-inclusive under Marriott’s Autograph Collection that is slated to launch in 2022. 

“The Board of Elegant Hotels is confident in the Group’s long-term prospects but believes that this offer represents compelling value for our shareholders and a great opportunity for our employees to be part of one of the world’s leading hotel companies,” said Simon Sherwood, Non-Executive Chairman of Elegant Hotels. “The fact that Elegant Hotels has attracted the interest of a company of Marriott’s caliber is a resounding endorsement of the outstanding quality of our properties, operations and people, and indeed of Barbados as a highly desirable destination. We are therefore unanimously recommending the offer to shareholders.”

the waves
The Waves, an Elegant property in Barbados.

Marriott said that, once the deal was complete, it would begin undertaking renovations to hotels in the Elegant portfolio in Barbados. 

While not all of Elegant’s properties are currently all-inclusive, Marriott said it would be operating all of them as all-inclusive resorts under “one or more of Marriott’s collection brands.”

“In keeping with Marriott’s asset-light strategy, over time, Marriott also intends to market the Elegant hotels for sale subject to long-term management agreements under which Marriott would continue to manage the hotels,” the company said. 

The offer price implied an enterprise value of $199 million, according to Marriott. 

Popular Posts snorkeling in the caribbean

The Best Caribbean Resorts for Snorkeling, From Bonaire to Belize to Andros

Sergeant majors and grouper and jellyfish and rays. Elkhorn and staghorn coral, reef sharks and organ pipes and barracuda and needlefish. Snorkeling is a pleasure in the Caribbean. But, let’s be honest, snorkeling isn’t often going to be the singular […]


The 10 Best Caribbean Islands for Beach Bars

caribbean islands beach bars

Some are filled with them. For others, they’re a rarity. While we all love a great beach bar, not every island is a true beach bar destination — where the beach bar is an art form, and where pilgrims make their […]


The Caribbean Island of St Kitts Is Looking to Become an All-Year-Round Destination

st kitts belle mont farm

St Kitts is in the midst of a tourism renaissance, buoyed by a new sustainability-fueled tourism branding and new flights from carriers like JetBlue. This summer, the island tapped a new CEO to lead its next tourism push: industry veteran […]


Related Posts salterra spa with roofs

Marriott’s Next Caribbean Luxury Resort Is On an Largely Unknown Caribbean Island

It’s arguably the most anticipated new luxury resort in the Caribbean, on an island that has largely been a well-kept secret among travelers.  It’s opening its doors at the beginning of 2025, and it’s already taking bookings, Caribbean Travel Advisor […]


British Airways Just Launched a Sale on Barbados Flights 

sunscape coco punta cana

Planning a getaway to the Platinum Coast? Or a wellness vacation to the Pitons? British Airways just launched a sale on flights to Barbados, Caribbean Journal has learned. So what’s the national flag carrier offering right now? The sale covers […]


A New Boutique Hotel, "The Forest," Just Opened Its Doors in St Martin

forest hotel in st martin with stairs and trees

It’s a special corner of St Martin, anchored by a spectacular beach, some of the island’s best shopping and a growing collection of smaller boutique hotels: Anse Marcel, one of the jewels of the French side of the island.  Now, […]


SUBSCRIBE!

Sign up for Caribbean Journal's free newsletter for a daily dose of beaches, hotels, rum and the best Caribbean travel information on the net.


No. Thank You