By the Caribbean Journal staff

Avid, the newest hotel brand by hospitality giant InterContinental Hotels Group, is coming to Mexico.

The first-ever avid [sic] in Mexico has broken ground in Fresnillo, with plans for a 95-room hotel set to debut in the spring of 2020.

“We are pleased to partner with Operadora MBA to develop the first avid hotel in Mexico. This groundbreaking further solidifies the brand’s increasing momentum and we look forward to introducing avid hotels to Mexico. We believe this brand will fill an unmet need in the market and provide great value for guests seeking high-quality hotel accommodations that cater to both business and leisure travelers.”

The project is being developed by Operadora, which said the project would fill a void for more demanding visitors to Fresnillo.

“Operadora MBA is proud to bring the first avid hotel to Mexico and to Latin America. We are confident that together with our knowledge of the local market, and the strength of the IHG brand, we will bring the best hotel experience for business and leisure travelers in Fresnillo,” said Raul Muñoz, principal of Operadora.

Avid is a value-focused brand that is “thoughtfully designed to meet guests’ expectations for the basics done exceptionally well,” according to a description by IHG.

“The response to our first open hotel properties has been very positive all around – from the guest experience to the efficiencies around build costs and operations. We are excited and expect to see similar performance and growth for this brand in Mexico,” said Jennifer Gribble, Vice President, avid hotels.

— CJ