mariano rivera panama
Mariano Rivera.
News

Mariano Rivera Is the Face of Panama’s New Tourism Push

By: Caribbean Journal Staff - July 18, 2019

By the Caribbean Journal staff

Baseball legend and Panama native Mariano Rivera will soon be the face of Panama’s reenergized tourism push.

The former New York Yankees closer, who will inducted into the Baseball Hall of Fame this weekend, will be at the center of a major new tourism campaign aimed at courting travelers to the country.

The campaign, under the concept of “switch off,” invites would-be tourists to visit the isthmus straddling the Caribbean Sea and the Pacific Ocean.

“What is Panama?” Rivera says in the campaign. “It is a paradise, a relaxed place, of history, of adventures. It’s time to relax. And let’s go.”

The campaign, timed to launch with Rivera’s Hall of Fame induction, will be distributed across TV and social media.

Panama’s tourism sector is still very much inchoate, though it’s home to a diverse range of destinations from urban, energetic Panama City, a place with some of the best-value luxury hotels in the region (and its charming Casco Viejo old town) to an array of places to visit on the Caribbean Sea.

— CJ

Popular Posts caribbean island united dominica

United Airlines Has a New Nonstop Flight to an Adventure-Filled Caribbean Island With a Different Kind of Vibe

There’s a different kind of energy on this Caribbean island. Maybe it’s the waterfalls, or the geothermal energy pulsing beneath your feet. Perhaps it’s the serenity of the rainforest; or the allure of a far-off waterfall, the daunt of an […]


Hyatt Is Closing This Riviera Maya Resort, With Plans for a Rebranding

riviera maya resort closing

Hyatt is closing one of its top luxury resorts in the Mexican Caribbean in a few months, with plans for a rebranding, Caribbean Journal has learned.  The Andaz Mayakoba Resort Riviera Maya, one of a trio of properties in the […]


Frontier Airlines Is Adding Another New Nonstop Flight to the Dominican Republic’s Most Popular Destination: Punta Cana

punta cana golf dominican republic

The beaches, the all-inclusives, the nightclubs, the beach bars. Punta Cana is the spot when it comes to Dominican Republic travel, and now it’s getting another nonstop route from one of the fastest-growing airlines in the Caribbean.  Low-cost carrier Frontier […]


Related Posts spacex

SpaceX’s First International Rocket Landing Will Be in The Bahamas 

SpaceX is making history next week with the first-ever international landing of one of its rockets.  The Falcon 9 rocket will be launching from Cape Canaveral on Feb. 18, before taking an eight-minute trip over Atlantic to The Bahamas, where […]


Nassau’s Airport Keeps Seeing Strong Growth 

nassau airport trees and green spaces

It was another very strong year for Nassau’s Lynden Pindling International Airport, Caribbean Journal has learned.  The Bahamas’ main air hub totaled 3 million departure seats in 2024, a 7 percent jump over the previous year.  Nassau was served by […]


Barbados' Patricia Affonso-Dass on the Art of the Boutique All-Inclusive Resort

patricia affonso dass

Since its inception roughly 16 years ago, the Ocean Hotels Group has made significant strides in transforming the South Coast of Barbados into an area of the country that is synonymous with high-end all-inclusive resorts. Patricia Affonso-Dass, group general manager of […]