By the Caribbean Journal staff

Hilton is launching a new hotel brand that will focus on meetings and events, the company said this week.

Signia Hilton will be a portfolio of hotels aiming to “transform the industry for meeting professionals and sophisticated business travelers by infusing state-of-the-art technology and design into every aspect of the guest experience,” according to the company.

“We are more focused than ever on providing exceptional experiences to all of our guests – and that includes evolving those experiences to meet their changing needs,” said Christopher J. Nassetta, president and CEO, Hilton. “We are proud to launch Signia Hilton, which exemplifies our innovative spirit and will raise the bar on what it means to deliver truly customer-inspired hospitality.”

Each hotel will have a minimum of 500 guest rooms and “75 feet per key” of flexible meetings and events space.

Beyond the event-focused core, Signia properties will feature amenities like destination bars, signature eateries, locally-focused lobbies and “premium wellness experiences.”

“Signia Hilton grew from feedback from top meeting professionals, owners, developers and guests,” said David Marr, senior vice president and global head, Full Service Brands, Hilton. “After countless hours of collaboration, together, we created Signia Hilton, a brand that will resonate with travelers, ‘wow’ meeting professionals and set a new, elevated standard for the meetings and events industry.”  

The company has not yet announced any potential international locations for Signia, a launch clearly targeting what is a booming sector of the travel industry.

— CJ