Caribbean Tourism Minister of the Year: Edmund Bartlett, Jamaica Being an effective tourism official in the Caribbean isn’t just about management and ideas. It’s about being an ambassador. And that’s exactly what Jamaica’s Edmund Bartlett has done so well in this, his most recent term as Jamaica’s Minister of Tourism. Bartlett, who spearheaded Jamaica’s hosting of the UNWTO Conference in Montego Bay last month, has become an exceptionally effective ambassador for the Caribbean tourism brand and Jamaica’s national brand. And that work is joined by Jamaica’s significant recent success in attracting new hotel investment, new airlift, and, most importantly, new visitors.