Atlantis Paradise Island is in the midst of a major relaunch, with the biggest change set to debut on July 16 when the rebranded Coral Towers become The Coral hotel.

The Coral is a transformation of the former Coral Towers, with a new Lobby Lounge including an ice cream parlor and bakery, along with redesigned contemporary rooms and suites.

“We’ve taken a step back to look to the future of Atlantis and truly understand what motivates today’s travelers to choose a destination,” said Howard C. Karawan, President and Managing Director of Atlantis, Paradise Island.

The new lobby.

The rooms come in either King or double queen configurations with a variety of views including terrace, harbor and water, along with bathrooms with new flooring, vanity accents and modern showers and bathtubs.

Designer Jeffrey Beers has created a new poolscape, with private cabanas, family-friendly water activities and a swim-up bar featuring locally-made Bahamian fruit.

A room at The Coral.

Aimed at families, The Coral will also feature a dedicated family trip planner along with a “Coral’s Kids’ Concierge,” who will “assist families with information about the resort’s purposeful activities to connect them to local Bahamian culture and ecology, opportunities to explore the coral reefs and marine environments and to spend time together in pursuit of indelible learning moments.”

The Coral is part of a wider change that will include a transformed Marina Village set to debut this fall.

While the resort has been around for more than two decades, this year Atlantis sought to cultivate a new identity centered around the “authentic” Bahamas, something that will be a major focal point of the new Marina Village, which will feature an authentic fish fry, conch salad shacks and a local brewery.

Atlantis also recently launched Art Walk, a market where every other Saturday where guests can support local artists and sample local products.