Antigua and Barbuda is looking to make a big push to draw tourism from Canada.

The Caribbean destination has announced the creation of a new position exclusively covering the Canadian market.

The country has named Colin Skerritt to the new position of Director of Tourism for Canada, based in Toronto.

Skerritt began serving in the post July 5.

“We are delighted to appoint Colin Skerritt, as Director of Tourism, Canada,” says Antigua and Barbuda Minister of Tourism, Economic Development, Investment and Energy, Asot Michael. “Our objective is to increase visibility and prominence of Antigua and Barbuda in Canada. With a new airport, increased opportunities for airlift and multiple new properties on the horizon, it is an exciting time to take on this role and Colin’s experience makes him the most qualified to achieve these goals.”

Skerritt’s resume includes posts with Air Canada and Virgin Atlantic, among others.

“Antigua has always been a very special place for me as it is the island where my parents were raised. Antigua offers Canadians an extraordinary Caribbean tourism experience.  It is truly an exciting time to be in this role as Antigua and Barbuda are well positioned for exciting growth,” Skerritt said.