A drive for domestic tourism
By the Caribbean Journal staff
In a bid to increase tourism revenue, Belize is looking close to home.
The country has launched a new ad campaign aimed at local travelers, under the theme “Discover How to Be a Belizean Traveler.”
The campaign “is centered on getting Belizeans to travel locally and to promote the regional icons,” the country’s tourism board said in a release.
The initiative is looking to encourage Belizean residents “to travel locally in order to keep our dollars at home and promote local business,” the board said.
“We hope that this campaign will show the Belizeans that there is no need to go anywhere else on vacation, when an unforgettable experience awaits you in your own backyard,” said Noriko Gamero, marketing and public relations manager at the Belize Tourism Board.