Playa Resorts Names Director of Sales and Marketing for Mexico

By: Caribbean Journal Staff - October 18, 2014

Above: Hyatt Zilara Cancun

By the Caribbean Journal staff

Playa Resorts Management has announced the appointment of Pilar Arizmendi as director of sales and marketing for MExico.

Playa Resorts Management is the operational management component of Playa Hotels and Resorts, which is leading Hyatt’s foray into the all-inclusive sector in the Caribbean and Mexico.

Arizmendi was formerly at the Las Brisas Hotel Collection. She began her hotel career with Hyatt International in Mexico in 1981.

“Pilar will lead our Mexico based sales team as we continue to expand our footprint throughout Mexico & Latin America,” said Kevin Froemming, executive vice president and chief marketing officer for Playa Resorts Management. “Under her direction, will be our Mexico based Directors of Sales for Hyatt Ziva and Hyatt Zilara in Cancun, Puerto Vallarta and Los Cabos.”

Pilar will also lead sales and marketing for Playa’s three independent resorts: the Royal Playa del Carmen, Gran Caribe Royal Cancun and Gran Porto Real Playa del Carmen.

Popular Posts cape santa maria

From Anguilla to Aruba, the Best Caribbean Beaches to Visit This Summer

Forget the Hamptons, forget Santorini. And Florida? There’s a reason snowbirds go home in the summer. If you’re looking for a summertime beach getaway, the Caribbean is it. The water is deliciously warm, the trade winds keep you cool and […]

From Belize to Grenada, 10 Little Caribbean Beach Resorts to Visit Right Now 


There are different resorts for different vacations, different tastes, different moods. For some, there’s something delicious about a pint-sized, tiny Caribbean resort, where the emphasis is on the intimate, the serene. Where the soundtrack isn’t a piped-in DJ set, but […]

Southwest Airlines Is Starting New Flights to Turks and Caicos, Cayman and The Bahamas 

beach at palms resort with umbrellas

Orlando has become an increasingly important source market for Caribbean travel in recent years, with carriers like Spirit and JetBlue adding new routes to the region to destinations like Cancun, Punta Cana and Puerto Rico.  Now, another carrier has is […]

Related Posts saint lucia sapphire sands with pool

A New Luxury Resort Is Coming to the Best Beach in Saint Lucia 

Saint Lucia is famous for its Pitons, its rainforests, its chocolate and its romance. But when it comes to the island’s best beaches, one stretch of sand reigns supreme: Reduit.  Plainly, the gold-and-white sands on Saint Lucia’s northwestern coast form […]

A New Way to Fly from New York to St Maarten 

on the beach at the grand case beach club

It all starts with that landing, the one best seen from the Sunset Beach Bar, when the Boeings and the Airbuses every so slightly graze the top of the runway’s chain-link fence on Maho Beach — or at least that’s […]

The Next Caribbean Development Frontier: Branded All-Inclusive Residences

jw marrriott all-inclusive

Think about that last all-inclusive resort you stayed at in the Caribbean from the likes of Marriott, Hyatt, Playa Resorts other big-name brands. Well, if the rumblings are correct region-wide, in the coming years you’ll be able to live at […]


Sign up for Caribbean Journal's free newsletter for a daily dose of beaches, hotels, rum and the best Caribbean travel information on the net.

No. Thank You