News

Rum Journal: Saving Caribbean Sea Turtles With Rum

By: Caribbean Journal Staff - May 16, 2013

SEA TURTLES are critically endangered in the Caribbean, and the threats facing them, from light pollution to the scourge of poaching, remain a major problem for the region.

But thanks to a unique partnership between the Florida-based Sea Turtle Conservancy and the new rum, Naked Turtle Rum, the fight to help protect sea turtles is getting a boost.

Naked Turtle, which is distilled and produced in St Croix in the US Virgin Islands, has reached out to the Gainesville, Fla.-based Sea Turtle Conservancy, the world’s oldest sea turtle research and conservation group, for a partnership.

“Obviously picking up on the idea of turtles being in the name and the fact that it’s produced in the Caribbean, where there are a lot of sea turtles, they had really made a decision to do something to support sea turtle conservation,” says David Godfrey, executive director of the Sea Turtle Conservancy. ”

After a period of discussions, the two sides agreed on a major push: combating the issue of light pollution.

For sea turtles both in Florida and the Caribbean, artificial lights from beachfront developments, businesses or homes can disorient both nesting females and hatchlings. The hatchlings in particular are drawn toward the light, often leading to their demise.

There are new technologies that can mitigate the problem, however, from keeping lights low to finding bulbs that emit only certain colours — not the full spectrum of light, which is what can affect the turtles.

“[Naked Turtle] wanted the rum to take on that campaign with us,” Godfrey says.

Now, Diageo’s Naked Turtle and the STC have a new campaign is called “Kill the Lights, Save the Turtles,” which has begun by hosting a series of “Nocturtle Parties” at Florida establishments where the STC has been working to implement turtle-friendly lighting strategies.

“It doesn’t have to be as drastic as, ‘let’s turn off all our lights and live in darkness on the beach during the summer months,'” Godfrey says. “There’s a lot of technology that’s been developed to deal with the problem of beachfront lighting for sea turtles.”

The character of the partnership, based more on raising awareness rather than strictly revenue (although Naked Turtle has already donated $40,000 to the Sea Turtle Conservancy), is one Godfrey says can work for the long term.

“They are really amped up about this being a long-term part of what this brand stands for — they really seem to want to have it be something long-term and have our partnership grow as the brand grows,” he says.

The goal, he says, is to bring the message of awareness to a broader group of people than those already interested in conservation issues.

“This is something that has an opportunity to reach anyone 21 older —you think about the marketing reach of Captain Morgan rum, the large young adult and adult audience that’s reached with a major brand — it’s so far beyond something we can achieve with a sea turtle conservation group,” he says. “It opens up new avenues for communicating our message.”

***

Now, for the review.

Naked Turtle, produced in St Croix, is distilled five times with local water from the Virgin Islands and bottled “naked,” meaning it never touches the inside of an oak barrel.

The rum is, naturally, clear, with a very sweet aroma with notes of vanilla and a hint of coconut.

The flavour profile is dominated by hints of vanilla, coconut and white sugar.

What really stands out is the smoothness. The common trap into which most white rums fall is an accentuated taste of pure alcohol — but Naked Turtle avoids it.

It may be new, but Naked Turtle is immediately in the upper echelon of white rums on the market.

While it can be enjoyed simply on the rocks, we recommend it with ice and a splash of pineapple juice.

— CJ

Popular Posts cape santa maria

The Best Caribbean Beach Resort You’ve Never Heard of 

There’s a boat just offshore called “Escape.”  It’s bobbing in some of the most brilliant, dynamic turquoise water I’ve ever seen, a few meters from a stretch of sand so bright and so white you have to squint to look […]


Marriott Is Opening Its New St Regis Resort In Aruba 

aruba st regis inside the restaurant with chairs

It was more than a decade ago that Marriott opened its first-ever Ritz-Carlton resort in the Dutch Caribbean: the Ritz-Carlton, Aruba, which at the time was the island’s first true five-star resort.  Fast forward to 2024, and Marriott is set […]


From All-Inclusive Resorts to Beaches, Travelers Are Falling in Love With Antigua and Barbuda

antigua barbuda frontier airlines the peninsula with sand

The plunge-pool villas at Hammock Cove. The historic streets of Nelson’s Dockyard. Pool days at Sheer Rocks. Unforgettable honeymoons. Vibrant meals of pepperpot and fungee. Beach bar hopping on the south coast. Endless serenity in Barbuda.  Travelers keep flocking to […]


Related Posts st croix christmas

The Caribbean’s Greatest Christmas Festival Begins in St Croix, USVI

It begins with a favorite phrase: “I’m Going to the Village Tonight.”  Every year, the island of St Croix hosts the undefeated champion of Christmas festivals in the Caribbean: Crucian Christmas, the island of St Croix’s treasured year-end event.  It’s […]


Caribbean Photo of the Week: A Perfect Beach in St Croix

st croix photo caribbean beach

The latest Caribbean Photo comes from Caribbean Journal reader Jared Bunzey, who sent in this stunning shot of Turtle Beach on Buck Island, St Croix, US Virgin Islands.  Have you taken a great photo in the Caribbean? Send it to […]


St Thomas, St Croix Tourism Surging 

st croix buccaneer

Air traffic and tourism numbers for the two biggest islands in the US Virgin Islands continue to show strong growth, according to new data.  St Thomas is anticipating 25 percent year-over-year growth for the 2023-2024 winter season, as compared to […]


SUBSCRIBE!

Sign up for Caribbean Journal's free newsletter for a daily dose of beaches, hotels, rum and the best Caribbean travel information on the net.


No. Thank You