Grenada Tourism Minister: Visitors “Want More of Our History”

By: Caribbean Journal Staff - November 24, 2012

Above: Grenada (CJ Photo)

By the Caribbean Journal staff

The critical tourism issue in Grenada is getting visitors to spend more money during their stays, according to Tourism Minister Senator Dr George Vincent, and safeguarding the country’s intangible cultural heritage is one way to solve that problem.

“What is happening in Grenada is that we are seeing a reduction in spending by visitors, particularly cruise visitors, and that is so because we are not sufficiently emphasizing our uniqueness,” he said this week at a UNESCO-sponsored youth forum.

The problem is not unique to Grenada, however, he said. Throughout the Organization of Eastern Caribbean States, visitors are exposed to souvenirs made in developed nations. That, he said, is not inkeeping with marketing the destination through its cultural heritage.

“We are getting modern, but our visitors want more of our history … our Maroon and String band festivals and souvenirs that reflect our past, our culture and our heritage,” he said.

“We want to emphasize the importance of our heritage — what comes out of our creole, our designs and production to make sure our traditions remain and use it to go forward,” he said.

He urged the young participants at the UNESCO Caribbean Youth Forum on Intangible Cultural Heritage to reach out to Grenada’s older generations to record, research and preserve their stories.

UNESCO defines intangible cultural heritage as including oral traditions and expressions, performing arts, social practices, rituals and festive events, knowledge and practices concerning nature and the universe and traditional craftsmanship.

“Go back to the villages and find the oral rituals and traditions that we need to take the industry, our history and our culture forward, so that we can educate our children and grandchildren so that what they learned can be skillfully used to create designs that are unique to us,” he said. “It is the only way that we can develop our craft and souvenirs industry.”

Popular Posts cape santa maria

From Anguilla to Aruba, the Best Caribbean Beaches to Visit This Summer

Forget the Hamptons, forget Santorini. And Florida? There’s a reason snowbirds go home in the summer. If you’re looking for a summertime beach getaway, the Caribbean is it. The water is deliciously warm, the trade winds keep you cool and […]

From Belize to Grenada, 10 Little Caribbean Beach Resorts to Visit Right Now 


There are different resorts for different vacations, different tastes, different moods. For some, there’s something delicious about a pint-sized, tiny Caribbean resort, where the emphasis is on the intimate, the serene. Where the soundtrack isn’t a piped-in DJ set, but […]

Southwest Airlines Is Starting New Flights to Turks and Caicos, Cayman and The Bahamas 

beach at palms resort with umbrellas

Orlando has become an increasingly important source market for Caribbean travel in recent years, with carriers like Spirit and JetBlue adding new routes to the region to destinations like Cancun, Punta Cana and Puerto Rico.  Now, another carrier has is […]

Related Posts westerhall XXO

Rum Journal: The Caribbean’s Best New Rum Is From Grenada 

They have been making rum here in some form for almost three centuries, in a 500-acre estate anchored by waving cane fields on the southern coast of Grenada.  As you walk around the grounds, you find the remnants of centuries […]

Grenada Is Hosting the Caribbean's Top Sustainable Tourism Event

la sagesse beach

Grenada will play host this year to one of the most impactful conferences on the Caribbean calendar: the region’s top conference on sustainable tourism.  The Caribbean Tourism Organization’s Sustainable Tourism Conference will be held this year from April 22 to […]

At Grenada’s Spice Island Beach Resort, the Art of the Luxury All-Inclusive 

grenada best caribbean islands to visit

It’s raining in Grenada.When I open the car door, there’s a surprise: the cover of an umbrella waiting for me, along with a smile. A staff member has rushed through the drops to ensure I get back to the lobby […]


Sign up for Caribbean Journal's free newsletter for a daily dose of beaches, hotels, rum and the best Caribbean travel information on the net.

No. Thank You