By Dana Niland
CJ Contributor

Fast-expanding AMResorts’s newest all-inclusive project has broken ground: the adults-only Breathless Cancun Resort & Spa.

This will be the Apple Leisure Group Brand’s third Breathless-branded property in Mexico, part of a commitment to the wider destination, according to the company.

“Despite the challenges that continue to impact the tourism industry in Mexico, ALG maintains its commitment to Cancun and other destinations in the country. We remain loyal to our goal of attracting investment for new projects that will create jobs and economic benefits in these regions and the Breathless Cancun Resort & Spa is a great example of this” said Alex Zozaya, CEO of Apple Leisure Group. “We are bullish on the future of the Mexican tourism market and will work hand-in-hand with local stakeholders to ensure this new project continues ALG’s tradition of bringing value to the regions where AMResorts brands are present, with concepts that simultaneously surpass travelers’ expectations.”

Set in the heart of the Cancun Hotel Zone, the new $160 million all-inclusive project will include a total of 429 rooms and suites, along with four pools, a spa and eight eateries.

It’s slated to debut in the summer of 2021, according to the company.

“The potential of Cancun is tremendous, as the area continues to evolve to meet demand for more luxury accommodations and offerings,” said Javier Coll, Executive Vice President and Chief Strategy Officer of ALG. “Our ability to leverage our extensive brand management experience in the region allows us to work with hotel owners to refine the product and provide an unmatched ROI for owners, while creating truly differentiated brands for guests to experience.”

The resort is the latest addition to the Breathless Resorts & Spa brand collection, which includes branded properties in Mexico, the Dominican Republic and Jamaica.

Most recently, ALG announced the signing of Breathless Tulum Resort & Spa, which is set to open in 2021.

It’s part of a wider expansion push in Mexico, one that was fueled last year by its alliance with Mexico-based Grupo Hotelero Santa Fe.

ALG said the brand’s growth would be buoyed by its growing distribution network in the Mexican Caribbean.

Indeed, ALG says it brings more than 2.3 million passengers each year to the area.

It’s the second major groundbreaking for ALG-branded projects in the Caribbean this month, including a recent groundbreaking in Saint Lucia.

— CJ