By the Caribbean Journal staff

Radisson Hotel Group has announced a new appointment to lead its Americas regional marketing strategy.

Radisson has tapped Catherine Higgins Whiteside as its new vice president of marketing in the Americas.

In the role, Higgins Whiteside will be responsible for Radisson’s strategic marketing programs in the U.S., Canada, Mexico and Latin America and the Caribbean.

Higgins Whiteside served most recently as chief marketing and communications officer at Anchor Bank.

“The addition of a strong leader like Catherine will have a large impact on the exciting future of Radisson Hotel Group,” said Ken Greene, President, Americas, Radisson Hotel Group. “Her expertise will play a critical role in our 5-year operating plan by driving brand awareness through strategic marketing initiatives that move the business forward in our efforts to become one of the top three hotel companies in the world.”

— CJ