AMResorts has named a new top marketing executive.

The company, which is a subsidiary of Apple Leisure Group, has promoted Erica Doyne to vice president of marketing.

In the role, Doyne “will be responsible for leading a multifaceted plan with insight-driven marketing and PR strategies, taking CRM and sales to the next level,” according to the company.

Doyne will also play a significant role on AMResorts’ strategic task force to support sales goals and drive new marketing and expansion opportunities, the company said.

“After 10 years of commitment to AMResorts’ growth, Erica continues to impress us by showing what a strong leader she is to her team, successfully aligning her vision with the constant evolution of the company,” said Colette Baruth, Senior Vice President Marketing, Sales, Revenue Management & Distribution for AMResorts.

Doyne joined AMResorts in 2005, and has been promoted several times in her career, most recently to senior director of marketing.

— Caribbean Journal Staff