marketing

jamaica tourism digital

Jamaica Tourism Is Ramping Up Its Digital Push

 By the Caribbean Journal staff The Jamaica Tourist Board has a new marketing director to lead its digital-focused push. Donovan White, Jamaica’s Director of Tourism, has announced the appointment of Camile Glenister as the JTB’s new Deputy Director of Tourism …

hilton caribbean

Hilton Names New Chief Marketing Officer

 By the Caribbean Journal staff Hilton, which has been rapidly expanding its footprint in the Caribbean, has announced the appointment of a new chief marketing officer. The company has tapped Kelly Smith Kenny as its new senior vice president and …

Grenada Tourism

Grenada Tourism Has a New Marketing Manager

 The Grenada Tourism Authority has named a new marketing manager: Francine Stewart. Stewart’s role will include interaction with key private and public sector partners, the execution of all marketing programs, and the management of marketing expenditure, the GTA said in …

LATEST NEWS

 By the Caribbean Journal staff Jamaica’s Half Moon Resort has named a new top marketing executive. General Manager Sandro Fabris has announced the appointment of director of sales Sharon Logan to the role. Logan has served as director of sales …

 Barbados is seeing a renewed tourism boom. The island known for rum, culture and refined luxury reported record arrivals in the first half, and has even bigger plans ahead. To learn more about the country’s tourism priorities, Caribbean Journal caught …

 New top marketer By Dana NilandCJ Contributor Royal Caribbean International has appointed Jim Berra as its new Chief Marketing Officer. Berra will take on responsibilities of the cruise line’s marketing program, brand strategy, consumer and trade advertising, research and communications, …

 Above: Barbados (CJ Photo) By the Caribbean Journal staff Barbados Tourism Marketing Inc. has named three new team members. The gh res are led by a new digital marketing and social media manager, Gabriel Isaie. Above: Gabriel Isaie BTMI has also …

 Above: Barbados (CJ Photo) By the Caribbean Journal staff Barbados tourism broke a 25-year record in the first quarter of 2015, according to the Barbados Tourism Marketing, Inc. The island received 171,471 stayover arrivals in the first quarter, a 15.1 …

 Above: St Lucia (CJ Photo) By the Caribbean Journal staff St Lucia is looking to strengthen ties with its diaspora community to boost the country’s tourism sector. The St Lucia Tourist Board has launched a new programme called “Se San …

 Above: the Galley Bay resort in Antigua By the Caribbean Journal staff Antigua and Barbuda has named a new marketing team for the country’s Tourism Authority. The country’s Minister of Tourism, Economic Development Investment and Energy, Asot Michael, has announced …

 Above: Sandals and Grenadian officials this week By the Caribbean Journal staff Sandals is expanding its footprint in Grenada. The company announced Thursday the “imminent” establishment of a new sales and marketing centre for Sandals Resorts International and a new …

 Above: Barbados (CJ Photo) By the Caribbean Journal staff The newly-formed Barbados Tourism Marketing Inc has named William Griffith its new chief executive officer. The BTMI is one of two newly-created divisions of tourism, along with the Barbados Tourism Product …

 Above: Tobago (CJ Photo) By the Caribbean Journal staff The Caribbean needs to embrace digital marketing, according to Orville London, chief secretary in the Tobago House of Assembly. The Chief Secretary, who was addressing the Caribbean Tourism Organization’s 7th Tourism Human …

 Above: Yohan Blake in the “DreamRunners” ad By the Caribbean Journal staff It’s a whole new take on cruise marketing. Thomson Cruises has unveiled its newest ad, which features Jamaican sprinter and Olympic Gold Medalist Yohan Blake showcasing the beauty …

 Above: the San Juan Marriott By the Caribbean Journal staff The San Juan Marriott in Puerto Rico has named Joaquin Cruz its new director of sales and marketing. A 20-year veteran of the industry, Cruz returns to the San Juan …

 Above: San Juan By the Caribbean Journal staff Puerto Rico is presenting a new face for its tourism market — with a little help from TripAdvisor. The island unveiled a new global marketing strategy this week, calling the destination the …

 Above: St Lucia By the Caribbean Journal staff The St Lucia Tourist Board has named Tracey Warner-Arnold to lead the organization’s marketing unit. Warner-Arnold takes over from former vice president of marketing and sales Nerdin St Rose. Warner-Arnold said her …

 Above: Antigua (CJ Photo) By the Caribbean Journal staff Antigua and Barbuda is planning to “fundamentally revamp” its marketing and promotion strategy for tourism, according to Tourism Minister John Maginley. At the forefront will be an overhauled online marketing presence, …