Why the Caribbean Tourism Industry Needs to "Embrace" Digital Marketing

Above: Tobago (CJ Photo) By the Caribbean Journal staff The Caribbean needs to embrace digital marketing, according to Orville London, chief secretary in the Tobago House of Assembly. The Chief Secretary, who was addressing the Caribbean Tourism Organization’s 7th Tourism Human […]


VIDEO: Yohan Blake Joins Freerunners to Market Thomson Cruises

Above: Yohan Blake in the “DreamRunners” ad By the Caribbean Journal staff It’s a whole new take on cruise marketing. Thomson Cruises has unveiled its newest ad, which features Jamaican sprinter and Olympic Gold Medalist Yohan Blake showcasing the beauty […]


San Juan Marriott Appoints New Director of Sales and Marketing

Above: the San Juan Marriott By the Caribbean Journal staff The San Juan Marriott in Puerto Rico has named Joaquin Cruz its new director of sales and marketing. A 20-year veteran of the industry, Cruz returns to the San Juan […]


Puerto Rico's New Tourism Campaign Features Celebrities, TripAdvisor

Above: San Juan By the Caribbean Journal staff Puerto Rico is presenting a new face for its tourism market — with a little help from TripAdvisor. The island unveiled a new global marketing strategy this week, calling the destination the […]

St Lucia Tourist Board Names New Director of Marketing

Above: St Lucia By the Caribbean Journal staff The St Lucia Tourist Board has named Tracey Warner-Arnold to lead the organization’s marketing unit. Warner-Arnold takes over from former vice president of marketing and sales Nerdin St Rose. Warner-Arnold said her […]

Antigua and Barbuda to "Revamp" Tourism Marketing Strategy

Above: Antigua (CJ Photo) By the Caribbean Journal staff Antigua and Barbuda is planning to “fundamentally revamp” its marketing and promotion strategy for tourism, according to Tourism Minister John Maginley. At the forefront will be an overhauled online marketing presence, […]


Sign up for Caribbean Journal's free newsletter for a daily dose of beaches, hotels, rum and the best Caribbean travel information on the net.

No. Thank You