Puerto Rico is locking in continuity for its tourism promotion strategy. Governor Jenniffer González Colón announced a five-year extension of Discover Puerto Rico’s destination marketing contract, a move that will keep the organization in place through 2033 and reinforce the island’s long-term approach to international tourism growth. The announcement came during the International Tourism Trade […]
By Marcia Forbes, PhD CJ Contributor Dwindling Audiences for TV The King is dead. Long live the King! I will get back to this. Free to air TV stations and cable operators, in particular hardwire cable, have reason to be concerned. Their audiences are increasingly migrating online. The internet is proving to be the nemesis […]
