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News

Jamaica’s 8 Million-Visitor Plan: A New Tourism Push Targeting Latin America, India, and the Middle East

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Jamaica is setting a big marker for where it wants tourism to go next. The island’s Government has unveiled a strategic roadmap for the 2026/2027 fiscal year designed to significantly diversify the island’s tourism source markets and position Jamaica to reach 8 million annual visitors and $10 billion in tourism earnings by 2030. It’s an […]

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Southwest Airlines Is Bringing Back On-Board Beverages 

southwest airlines operations

Southwest Airline is bringing back its on-board beverage options, the carrier said this week.  The company had paused its full menu of on-board beverages since the onset of the pandemic in March 2020.   “Customers have expressed a desire for more beverage options, so we’re delighted to restore additional on-board offerings as a part of the […]

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Rum Journal: Bacardi’s New Sherry Cask Finish Rum

bacardi sherry cask finish

For year’s there’s been a leader in the world of special cask-finished rum: Martinique’s Rhum HSE, which was ahead of the global curve in finishing its rums in a variety of different casks and remains the standard-bearer.  In the world of molasses rum, it’s a trend that largely began with Dos Maderas, a brand that […]

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Rum Journal: Cruzan Single Barrel, the Essence of St Croix

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St Croix changes as you drive along its green curves, beaches giving way to lush hills and farmland and ocean cliffs.  It’s an island that rewards those who dig deeper, whether you’re walking the old alleys of Christiansted or bowing your head through a branched tunnel to the golden sands of Shoys.  It’s an island […]


Rum Journal: Bacardi’s New Sherry Cask Finish Rum

For most people, rum is Bacardi.  However you feel about the Puerto Rican rum brand, it’s what the average consumer thinks of when they think of rum – particularly in the United States, where Bacardi’s overwhelming — and often exclusive — ubiquity means few consumers ever even see other rum bottles at many restaurants and bars.  […]

Rum Journal: The Newest Ron Diplomatico

By Alexander Britell There is an entry point for every rum aficionado. Seldom does a rum lover begin his or her journey in the world of rum with a rare agricole, or a limited-batch hidden-cask expression. There are rums like Bacardi 8 (the first rum I ever started to enjoy regularly, back when the choices […]

Rum Journal: Tasting the New Bacardi Reserva 10

By Alexander Britell You’re in a far-off bar somewhere. Or even a bar in a major city in America. You order rum. What do you hear? “Well, we have Captain Morgan, we have Bacardi…” And that’s usually it. While the rum world has certainly been transformed in recent years, it’s still only high-level bars and […]

Rum Journal: Papa’s Pilar Sherry Finish

By Alexander Britell It’s hard to believe it’s been almost five years since Papa’s Pilar rum first made its debut. The brand’s traditional aged rum, which is part owned by the Hemingway family and looks to exemplify Hemingway’s spirit of adventure, is a blend of rums from Florida, the Caribbean and Central America — and […]

Rum Journal: Bacardi Buys Banks Rum

By the Caribbean Journal staff Global rum giant Bacardi has expanded its rum portfolio with the acquisition of Banks Rum, the company announced. Banks, which is based in Switzerland, is the creation of master blender Arnaud de Trabuc, the former CEO of Angostura Group and president of cognac producer Thomas Hine and Company. The seven-year-old […]

Rum Journal: Bacardi’s New Look

Above: the new design of Bacardi By the Caribbean Journal staff The world’s best-selling rum has a new look. Bermuda-based Bacardi has unveiled a major overhaul of its bottle designs. The changes, which the company said were designed “in consultation with some of the world’s leading bartenders,” include new bottle shapes and a new visual […]

Rum Journal: Bacardi Names New Top Rum Executive

Above: Mauricio Vergara By the Caribbean Journal staff Bacardi Limited has named a new top rum executive. The company announced this week that it had appointed Mauricio Vergara as global category vice president of rums. In the role, Vergara will be responsible for the Bacardi portfolio of rums; he will also be in charge of […]

Rum Journal: Making the Bacardi Pilgrimage in Puerto Rico

WE ALL have our favourite rums in the Caribbean. But however we feel about rums from this island or that island, we cannot ignore the impact of Bacardi on the world of rum. And that makes the company’s Puerto Rico headquarters outside of San Juan a must-visit for any rum enthusiast. We made our recent […]

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