St. Kitts Tourism Authority Wraps UK Roadshow With Strong Travel Advisor Engagement
The St. Kitts Tourism Authority has completed a multi-city UK roadshow designed to deepen its relationship with the travel trade, engaging more than 160 advisors and industry partners through a series of in-person events across England.
Led by CEO Kelly Fontenelle, the initiative focused on direct advisor education and market visibility, with support from UK Sales and Marketing Consultant Chelcie Lewis and UK Trade Sales Representative Suzy Trott. Hotel partners including Park Hyatt St. Kitts, Timothy Beach Resort, and St. Kitts Marriott Resort & The Royal Beach Casinojoined the programme, giving advisors a clearer view of the island’s range of accommodations.
The roadshow began in the West Midlands with participation in Caribbean in the Country at Nailcote Hall, where approximately 30 agents attended a marketplace-style event that combined seminars, scheduled meetings, and networking. The Tourism Authority also hosted a cocktail reception, introducing attendees to Kittitian rum and reinforcing the destination through a more experiential format.
In Kenilworth, the team joined a Travel Gossip networking dinner, again working with a group of around 30 agents. The setting allowed for more informal engagement, supported by prize giveaways that kept participation high and conversations focused on the destination.
Manchester marked a shift toward deeper product engagement, with a dedicated St. Kitts Travel Agent Evening hosted by the Tourism Authority. Advisors received presentations from both the destination team and participating hotel partners, offering a more detailed look at the island’s accommodation mix and overall tourism offering. Incentives played a role in driving engagement, with hotel stays awarded across all three partner properties, alongside a place on an upcoming fam trip.
The programme then moved to London, where the Tourism Authority accessed a larger advisor base through the Hablonetworking event in Covent Garden. With more than 100 agents registered, the event created a high-volume environment for direct conversations and destination updates, allowing the team to extend its reach within the UK trade.
The roadshow concluded with a smaller, focused training session at the Covent Garden Hotel in partnership with Four Seasons Travel, targeting home-based advisors through a more intimate format that allowed for detailed discussion and direct interaction.
During the visit, the Tourism Authority also participated in the inaugural British Airways Partnership Day, which brought together tourism boards, airline partners, and airport representatives to discuss collaboration and emerging travel trends. The event provided an opportunity to reinforce the importance of airlift alignment as part of St. Kitts’ broader UK strategy.
“This roadshow was an important opportunity for us to connect directly with our valued travel trade partners across the UK and strengthen the relationships that help drive visitation to St. Kitts,” said Fontenelle.
“Travel agents play a critical role in inspiring and booking travel to our destination, and these in-person engagements allow us to provide them with the tools, knowledge, and confidence to sell St. Kitts effectively. Our participation in the British Airways Partnership Day also reinforces the importance of collaboration with our airline partners as we continue to position St. Kitts prominently within the international tourism marketplace.”
The UK remains a key long-haul market for St. Kitts, and the structure of the roadshow reflects a continued emphasis on in-person engagement as a primary driver of advisor confidence and bookings.
