Caribbean Travel Advisor, News

Luxury Cruise Demand Is Changing — And Advisors Are Being Asked to Match the Right Client to the Right Ship

By: Caitlin Sullivan

Luxury cruise clients are approaching bookings with a different mindset, and advisors are adjusting how they sell the category as a result.

New consumer research provided by Cruise Specialists indicates that high-end travelers are no longer focused primarily on brand hierarchy when selecting a cruise. Instead, decisions are increasingly based on personal preferences, from onboard environment to travel style.

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