JetBlue Exit Leaves Bonaire Tourism Flat in January

By: - February 20th, 2026
bonaire sign in water
Bonaire.

Bonaire opened 2026 with tourism numbers that were essentially unchanged from a year ago — a flat performance that comes as the island adjusts to the loss of one of its US air routes.

According to preliminary data from Tourism Corporation Bonaire, the island recorded 18,606 stayover visitors in January 2026, compared to 18,598 in January 2025 — an increase of just 0.04 percent year over year.

That difference amounts to eight additional visitors. The result: January was flat.

Flat Growth Amid Airlift Changes

The January figures come just weeks after JetBlue ended its nonstop service between New York’s John F. Kennedy International Airport and Bonaire’s Flamingo International Airport. The carrier exited the market effective Jan. 3, removing a year-round link to the New York metro area at the height of the winter season.

January is one of the Caribbean’s strongest months for US-origin travel, particularly from the Northeast. The removal of a nonstop from New York reduced seat capacity during a peak demand period.

Total arrivals did not decline year over year. But they did not grow in any meaningful way, either.

With overall visitor volume flat, attention turns to how the island’s source markets performed — and whether the US segment absorbed the impact of the route loss.

The Netherlands Remains the Core Market

Visitors from the Netherlands accounted for 9,004 arrivals in January, representing 48.4 percent of total stayover traffic.

The United States delivered 5,000 visitors, or 26.9 percent of arrivals.

Curaçao followed with 1,432 visitors, accounting for 7.7 percent. Canada generated 938 visitors, or 5 percent. Germany contributed 311 visitors, Aruba 239, Belgium 206, Colombia 135, the United Kingdom 134, Switzerland 113 and Brazil 118.

With nearly half of all arrivals coming from the Netherlands, Bonaire’s performance continues to be anchored by Dutch demand. That segment remained solid in January, helping prevent an outright decline in total arrivals.

US Travelers: Vacation and Dive-Driven

Among US visitors, vacation was the primary purpose of travel, accounting for 52.4 percent of arrivals. Diving represented 35.9 percent, reinforcing Bonaire’s long-standing position as a dedicated dive destination. Visiting friends and family accounted for 3.1 percent.

Most American visitors traveled with a partner, followed by solo travelers. Nearly half, 48.7 percent, stayed at hotels. Villas accounted for 16.2 percent, apartments 8.5 percent, personal property 6.4 percent and staying with relatives 5.8 percent.

The largest US source states were Florida, New York, California, Texas and North Carolina.

The age profile skewed older. Visitors aged 65 and up accounted for 29.6 percent of US arrivals, while those aged 55 to 64 represented 27.7 percent. More than half of American visitors were 55 or older.

With JetBlue no longer serving the New York route, US access now centers on American Airlines from Miami, Delta Air Lines from Atlanta and United Airlines from Newark and Houston. The absence of JetBlue removes a nonstop option from the New York area and reduces overall competition on that corridor.

Dutch Visitors: Broad Leisure Demand

Dutch travelers primarily visited for vacation, representing 72.1 percent of arrivals from the Netherlands. Visiting friends and family accounted for 9.6 percent, and business travel 5.3 percent.

Most Dutch visitors stayed at hotels, 46.4 percent. Apartments accounted for 16.9 percent, staying with relatives 10.4 percent, villas 7.1 percent and personal property 4.5 percent.

The largest source provinces included North Holland, South Holland, Gelderland, North Brabant and Utrecht.

Travelers aged 55 to 64 made up 26.7 percent of Dutch arrivals, while those aged 25 to 34 represented 16.9 percent.

A Market in Transition

The January data shows stability in total volume but no measurable growth. The island avoided a decline despite losing a US nonstop at the beginning of the month, suggesting that Dutch demand and other markets helped offset the change in airlift.

At the same time, the flat result underscores how closely Bonaire’s performance is tied to its core markets. Without new airlift additions or expanded demand from younger segments, growth remains limited.

January delivered 18,606 visitors — eight more than a year earlier

Flights

United Airlines Is Rewriting the Rules on Earning and Using Miles — If You Have Its Credit Card

caribbean island united dominica

United Airlines is drawing a sharper line between travelers who carry a United MileagePlus credit or debit card — and those who don’t. Beginning with tickets purchased on or after April 2, cardholders will earn significantly more miles on United flights, receive automatic discounts on award tickets and gain expanded access to some of the […]

News

Virgin Voyages Is Bringing Stand-Up to Sea on a Five-Night NYC–Bermuda Sailing

valiant lady

Virgin Voyages is turning a cruise into a comedy club — and this one sails straight out of New York. The adults-only cruise line is bringing back its U.S. Comedy Fest for a third year, with a 5-night sailing aboard Valiant Lady from New York City to Bermuda, departing April 11–16, 2026. The voyage blends stand-up headliners, surprise pop-up sets and […]

News

This Turks and Caicos Hotel Has Private Cottages, Botanical Gardens, and a Grace Bay Beach Club

turks and caicos hotel beach

Turks and Caicos has a certain look. It’s Grace Bay, beachfront towers, polished lobbies, and a destination where the best-known names tend to sit right on the sand. Kokomo Botanical Resort is something else entirely. You don’t arrive to a grand entrance on the beach. You arrive to gardens. You walk paths through thick tropical […]


Avianca Restarts Daily Caracas–Bogotá Flights, Reconnecting Venezuela to 83 Destinations

Avianca is back on one of Latin America’s most important air corridors. The airline has officially launched daily nonstop service between Caracas and Bogotá, restoring a historic link between Venezuela and Colombia and reestablishing a key gateway for onward travel across the region and beyond. It’s part of what could be a tourism renaissance for Venezuela […]

Caribbean Hotels Are Heating Up, With Occupancy Rising and Revenue Climbing 

After a year filled with mostly declining hotel occupancy numbers, Caribbean hotels are starting to heat up.  The region’s hotel properties actually had their biggest year-over-year jump of 2025 in December, and the trend continued into January, according to new data from hotel analytics firm STR.  January saw a 1.8 percent jump in hotel occupancy […]

Los Cabos Just Hit 3.8 Million Visitors — and New Luxury Hotels Are a Big Reason Why

Avianca is back on one of Latin America’s most important air corridors. The airline has officially launched daily nonstop service between Caracas and Bogotá, restoring a historic link between Venezuela and Colombia and reestablishing a key gateway for onward travel across the region and beyond. It’s part of what could be a tourism renaissance for Venezuela […]

A $303 Delta Nonstop from Boston to Aruba Just Popped Up for Spring Break

Delta is offering a $303 roundtrip fare on a nonstop flight from Boston Logan International Airport to Queen Beatrix International Airport in Aruba, traveling March 22–31 — the heart of spring break. Nonstop service on this route typically commands a premium in late March, which makes this price stand out. Why This Fare Is Notable Right NowLate March is prime Aruba season. Demand builds around […]

SUBSCRIBE!

Sign up for Caribbean Journal's free newsletter for a daily dose of beaches, hotels, rum and the best Caribbean travel information on the net.


No. Thank You