In St John, “A Powerful Reminder of Who We Are as a People” 

There’s something different in the air on St. John this time of year. The breeze carries the rhythm of drums. The scent of callaloo and johnny cakes floats through the streets. And the whole island feels like it’s about to burst into song.

This is St. John Celebration.

From June 28 through July 4, the island will come alive with music, masquerade, food, and freedom under the theme: “History and Culture Come Alive for St. John Celebration.” It’s a week that marks both Emancipation Day and Independence Day—but more than anything, it’s a living expression of Virgin Islands pride.

“This year’s theme is a powerful reminder of who we are as a people,” says Joseph Boschulte, the US Virgin Islands’ Commissioner of Tourism. “St. John Celebration gives us the opportunity to share our stories, showcase our culture, and warmly welcome visitors to be part of our unique Caribbean experience.”

And that’s exactly what it feels like—an invitation.

An invitation to join the parade. To sway with the moko jumbies. To eat with your hands and dance in the street. To hear steelpan echo off the hills. To experience, just for a moment, what makes this little island one of the most soulful corners of the Caribbean.

“This year, we want to deepen the connection between community and culture,” says Ian Turnbull, Director of the USVI Division of Festivals. “From traditional moko jumbies and calypso to modern performances and local cuisine, we’re inviting everyone to celebrate what makes St. John and the Virgin Islands so special.”

The celebration is open to everyone—locals, expats, travelers, and anyone who just wants to feel something real.

It’s more than a festival. It’s St. John at its most alive.

And if you come for the event, don’t miss a visit to the legendary Trunk Bay.