peter island bvi
Peter Island in the BVI.
News

“We Have the Opportunity to Shape Tourism”

By: Caitlin Sullivan - February 3, 2025

It’s the most beautiful place on earth (at least in our opinion). But to reach new heights, the Caribbean needs to leverage more than just its natural environment and focus on a combination of strategic partnerships, innovation and sustainability to remain competitive against top destinations around the world. 

That was the message from Caribbean Tourism Organization Secretary General Dona Regis-Prosper this week at the recent Virgin Islands Tourism Summit on Peter Island in the BVI. 

“At this critical juncture, while our natural beauty is undeniable, we must not for one minute believe that it’s enough to secure the future of the Caribbean,” she said. 

Accordingly, the CTO is planning a new push this year focusing on five pillars: advocacy, market intelligence, market competitiveness, people development and sustainable and “regenerative tourism.”

“These pillars represent a collective vision for a resilient and sustainable tourism sector,” she  said. 

So what are the biggest trends right now in Caribbean tourism, according to Regis-Prosper? 

Health and safety, along with sustainability, technology and experiential travel. 

Sustainability in particular is a fast-growing factor, with some 80 percent of travelers saying they’re willing to pay more for sustainable options, according to the SG. 

“We have the opportunity to shape tourism that benefits not only our local economies but also our environments and our local communities,” she said. 

She challenged stakeholders to embrace partnerships, innovation, and sustainability to ensure that the Caribbean remains “the world’s most desirable and responsible tourism destination.”

Popular Posts riviera maya resort closing

Hyatt Is Closing This Riviera Maya Resort, With Plans for a Rebranding

Hyatt is closing one of its top luxury resorts in the Mexican Caribbean in a few months, with plans for a rebranding, Caribbean Journal has learned.  The Andaz Mayakoba Resort Riviera Maya, one of a trio of properties in the […]


Frontier Airlines Is Adding Another New Nonstop Flight to the Dominican Republic’s Most Popular Destination: Punta Cana

punta cana golf dominican republic

The beaches, the all-inclusives, the nightclubs, the beach bars. Punta Cana is the spot when it comes to Dominican Republic travel, and now it’s getting another nonstop route from one of the fastest-growing airlines in the Caribbean.  Low-cost carrier Frontier […]


Travelers Keep Flocking to This Caribbean Island Famous for Beaches, Diving and a Colorful, Historic Capital 

curacao all-inclusive vacation

The colorful streets of Willemstad. The pristine, uncrowded beaches on the west coast. The party scene at Mambo. The floating bridge. Those Dutch Treat fries. The blissfully refreshing batidos. The unique, authentic hotels, from luxury resorts to dive spots.  Curacao […]


Related Posts the villa has a pool

How to Save on This St Thomas Villa With Views of the Island’s Most Famous Beach

It’s one of the best beaches, well, in the world; Magens Bay, that famous crescent of sugar-white sand in the heart of St Thomas.  But what if that was the view from your villa?  That’s what you get at the […]


This Turks and Caicos Resort Has Its Own Floating Bar on a Deserted Island 

ambergris cay

It’s a pilgrimage just about every guest at the Ambergris Cay resort makes at least once on their stay. You take a short ride on an ultra-luxe powerboat to a floating bar set off the coast of the nearby deserted […]


Bermuda’s New Airline Is Adding Three More Nonstop Routes 

bermuda st regis on the beach

Upstart carrier BermudAir is adding three new nonstop flights to the island of Bermuda, Caribbean Journal has learned.  The boutique carrier is set to launch new flights to Bermuda out of Richmond, Virginia, Providence and Montreal.  All three flights will […]