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Rum Journal: LVMH’s Newest Caribbean Rum 

By: Caribbean Journal Staff - January 18, 2025

It’s been one of the most successful rum releases of the last decade: Eminente, the Cuban brand that has instantly found itself in the pantheon of the best rums on the global market. 

While the premium aged rum has launched several spin-offs (including an outstanding 10-year Gran Reserva), it’s the 7-year that is the standard-bearer for the brand — an exquisite, balanced, quintessential expression of Cuban rum making, one that has won Double Gold several times at the Caribbean Rum Awards. 

But now Eminente has a new rum: it’s called Carta de Oro, and it’s meant to slot in between the company’s three-year-old amber rum and the 7. 

We were lucky enough to try some recently, and the result is another winner for Eminente and parent company LVMH (you may have heard of it). 

The amber-colored spirit is a five-year expression, with a nose of pineapple, white pepper and stone fruit. 

The flavor profile is marked by more stone fruit, toffee, brown sugar and creme brûlée, with a finish marked by nutmeg, cinnamon and a slight edge of cayenne pepper and caramel. 

It’s a lovely rum, and exceptionally drinkable. It’s another sign of the growing strength of Eminente, and of just how good Cuba’s rums continue to be. 

Rum Journal Review: 90 Points

— CJ

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