Grenada has shown a “remarkable recovery” in the wake of Hurricane Beryl, which devastated the islands of Petite Martinique and Carriacou but spared the “main” island.
That’s the takeaway from travel analytics firm ForwardKeys, which just released an in-depth look at the tourism fates of destinations impacted by last month’s storm.
In the immediate aftermath, Grenada travel bookings were down 18 percent from key US markets like Boston, which was down 19 percent; New York, which was 15 percent lower and Miami, which was 18 percent lower.
But Grenada’s market “has quickly bounced back to near-normal levels,” according to ForwardKeys.
It’s a dramatic rebound that is “particularly significant given the initial challenges,” the company said.
Segments like business and visiting friends and relatives grew by 57 percent and 12 percent, respectively, since July 2.
That has largely been the trend for the rest of the affected destinations in the Caribbean.
“The speed of the recovery is a highly encouraging sign of the resilience of the region’s tourism economy,” said Olivier Ponti, director of intelligence and marketing at ForwardKeys. “While there was an immediate and severe hit to bookings, we are seeing a normalization to 2023 levels across the region, which bodes well for the remainder of the season.”
Grenada had very strong messaging about its reopening in the days after the storm, reminding travelers that it was “open for business.”
Are you planning a vacation to Grenada?
The island has quietly developed one of the more enviable hotel products in the Caribbean, with a focus on low-density luxury resorts, from the legendary Spice Island Beach Resort to the recently-debuted Six Senses La Sagesse, the first-ever Six Senses in the Caribbean. The latter is a property we’ve called the “best new luxury resort in the Caribbean.”
To learn more, visit Grenada.
