The British Virgin Islands is debuting a brand-new music festival in May, Caribbean Journal has learned. .
The BVI has announced plans for the new Virgin Islands Music Festival, which is slated to run from May 24-26, 2024.
This year’s event will cover multiple genres, with everything from Soca to Afrobeat to Hip Hop.
Artists that have signed on include Freddie Jackson, soca artist VOICE, reggae star Alkaline and BVI-based soca band Vibe, among others.
The launch is part of a broader events-based tourism strategy for the archipelago, according to Clive Davis, director of tourism for the BVI.
“Events put a positive spotlight on the destination and stimulate economic activity including accommodation rentals, vehicle rentals, restaurants, and transportation,” he said.
It’s been more than a decade since the British Virgin Islands had a large-scale music event.